Why matters. We’ll get to who we are and what Elgen is soon enough.
But ‘why’ is important.
It’s about the things we stand for and stand against.
Lofty claims for a clothing company that’s only existed for five minutes you’re probably thinking.
But, if we don’t stand for something, and have a reason for doing what we’re trying to do, then really there would be no point in trying at all.
This business exists to make a great product, provide great service to its customers and to change the way that premium menswear is made, sold and consumed.
We’re building an exceptional men’s wardrobe. Clothes that are uncommonly good quality, longer lasting and better value.
So we’ve made a promise.
We promise to make the highest quality menswear staples, available year round, priced to be affordable, made to last and made with the least harm to the planet.
We’ve written at least 50 versions of that and we keep trying to perfect it..
Every attempt at distilling our ‘why’ has had a few core things in common that we’re trying to put across.
We’re making premium quality menswear that competes with luxury brands, but at the same price as the higher end of the high street.
That means we’re making clothes that have the quality of Sunspel or Paul Smith, but we’re selling them at the price of All Saints or Cos.
We’re making as much of our range as possible in the United Kingdom. We’re passionate about British manufacturing and aim to support it as much as we can. Sadly, some of the processes have to be done in other countries because that’s the only way, right now. We just don’t always have the skills here any longer.
But, we also need to admit that some of those skills are better represented in other countries and we have no plans to repatriate the manufacture of a product if it will diminish the quality.
That said, every single choice we make is balanced against the ecological and cultural cost to our planet and to the people who are involved in our manufacturing process.