This is not how the average T-shirt is made, and it shows.
Switching our search to the best quality yarn and knitting process meant that we had total control of the whole undertaking, and it paid off.
Our take on the perfect jersey fabric is made from knitting together two 24 filament Supima yarns on a specific make and model of knitting machine, so that we end up with a fabric that gives us the feel and properties that we’d been searching for.
We then use a finishing method to stabilise the fabric so that it won’t shrink and to get the level of softness that we couldn’t find elsewhere.
The long-staple 100% Supima Cotton yarn we use to make our T-shirt is stronger yet softer, more comfortable and longer-lasting than regular cotton. It’s grown in the USA in the golden state of California, and then its spun, knitted and manufactured in England.
The 165gram fabric is light enough to wear all day, either on its own or underneath our merino sweater, but it’s also solid enough that it holds its shape, even after a tough day at the office, the pub or the beach.
We also use a reactive dyeing process to ensure that it keep its colour, wash after wash – even if you don’t use a heavily TV advertised washing liquid that promises whiter whites or brighter colours.