We've developed a cut & fit that is designed to make you look great, but comfortable all day.
Want the Perfect Oxford Shirt?
Want the Perfect
We were sick of badly fitting, uncomfortably cut shirts,
made from cheap materials, but still monstrously expensive.
So we set out to make the
perfect Oxford Shirt...
And we have.
For us, perfect comes down to
Made from organically grown, close basket weave cotton, that's soft enough for all day wear, yet strong enough to keep its shape.
Our pricing cuts out all unnecessary markups, so we can give you the quality of a luxury Shirt at half of the regular cost.
Back when the Oxford shirt was the uniform of Oxbridge and The Ivy League, ladies would pull the loops out of the back of their boyfriend’s shirts to show he was taken.
Despite that piece of folklore, we’ve decided to pare down the whole design of our Oxford shirt so that it simply makes you look and feel great.
We’ve kept the traditional button-down collar, breast pocket and mother of pearl backed buttons, while discarding what we think is all the unnecessary detailing.
For us, that meant that the locker loop had to go.
The cuff and collar are shallow. The arms, shoulders and chest fitted, but it’s looser through the mid-section for comfort.
The close basket weave organically grown Turkish cotton is simply the finest we could find. Soft enough for all day wear, whilst still thick enough not to be translucent, and yet strong enough to keep its shape and feel wash after wash.
This incredible fabric is then cut, sewn and hand finished by master tailors in our factory in Turkey.
While we aim to manufacture as many of our garments as we can in the UK, it’s sad to discover that shirt makers and those skills are almost non-existent in the UK today.
So, just as most of Savile Row has done, we’ve looked to Istanbul.
We've kept the full process in Turkey to help reduce the garment’s carbon footprint as much as we can, while still ensuring that we can make the very best shirt possible.